A complete playbook for real estate agencies and property owners to market listings effectively across digital and offline channels in Bangladesh.
Before running any ads, make sure your listing is optimised to convert attention into enquiries.
Invest in professional photography and videography. Bright, well-composed photos of interiors, exteriors, and surroundings create lasting first impressions.
Craft clear, benefit-driven listings. Highlight location advantages, nearby amenities, and unique selling points that matter to buyers in Bangladesh.
Segment your buyers—first-time homeowners, investors, NRBs (Non-Resident Bangladeshis), or commercial tenants—and tailor messaging for each group.
Leverage social media platforms and search engines to put your listings in front of the right audience at the right time.
Create dedicated property pages, post in local buy-sell groups, and run targeted ads to reach Dhaka, Chattogram, and NRB audiences.
Leverage Reels and Stories to showcase properties visually. Instagram's algorithm favors short video content—perfect for walkthroughs.
Long-form property tours, neighbourhood guides, and market analysis videos build authority and attract serious buyers over time.
Capture intent-driven buyers actively searching for properties. Google Ads puts your listings at the top when it matters most.
Jominly is Bangladesh's trusted property marketplace. Listing here puts your property in front of verified buyers, investors, and NRBs actively searching for their next home or investment.
Digital isn't everything. In Bangladesh's property market, personal connections and on-ground presence still drive the majority of transactions.
Place ads in leading Bengali newspapers and property supplements. Print still reaches a massive audience, especially among older demographics and decision-makers.
Install eye-catching 'For Sale' boards at the property site, and place banners in high-traffic areas near the location. Include a QR code linking to your online listing.
Train your sales team to call warm leads promptly. A structured follow-up schedule—within 1 hour, 24 hours, and 1 week—dramatically improves conversion rates.
Build relationships with local businesses, banks offering home loans, and NRB community groups. Referral-based leads often convert at 3× the rate of cold leads.
Distribute professionally designed flyers in target neighbourhoods. Include floor plans, pricing, and a clear call-to-action with your contact details.
Host or sponsor local property expos, seminars on home buying, or neighbourhood meetups. Position yourself as the trusted local property expert.
Practical tips for your on-ground sales team to connect with potential buyers effectively.
Leads go cold fast. The first agency to respond gets the client 78% of the time. Set up mobile alerts for new enquiries.
Be the local expert. Know upcoming infrastructure projects, school catchments, and market trends so you can advise buyers with confidence.
Segment your contacts by budget and preference. Share new listings via WhatsApp broadcast—it is the most-used messaging app in Bangladesh.
Do not wait for buyers to ask. Offer scheduled site visits with clear directions, parking info, and a printed one-pager about the property.
Each follow-up should add something new—a price update, a comparable sale, a new photo. Never follow up with just 'Are you still interested?'